Paris Hilton in JCPenney

Paris Hilton prettied up for the J C Penney celebration of the new I "Heart" Ronson Collection in Hollywood on June 21.

Paris wore a floral print dress from the new collection, the girly number coming in at a very affordable $29.99 at the jcpenney.com site.

Completing Paris's look were some deep red patent pumps.

Pics from Getty